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Selecting Ladders and Lifts

November 14th, 2013 1:29 am

In the business world, companies that deal with distribution, manufacturing, repair, storage, and any other industrial business, one of the most important pieces of equipment is the ladder or lift. In fact, most people will use this one piece of equipment throughout the day, depending on it to get the job done but also to keep employees safe while doing their job. With so many different types of ladders and lifts, I wanted to provide a brief summary of the top models used.

• Rolling Ladders – When it comes to material handling, rolling ladders are an essential key. A huge mistake that leads to injury is having employees climb on top of boxes to reach things high on a shelf. Instead, a rolling ladder makes it possible to get to the hard-to-reach items while being able to move the ladder around with ease. The best option is one made from steel, although roller ladders are also made from aluminum.

• Platform Ladders – Platform ladders are designed for one or two people, and come in styles that include standard and rolling. With this type of ladder, the design comes with a large platform, which provides a place where materials and supplies could be placed. Because of this, working is more comfortable and easier, but also safer. The best platform ladders have a combination rail-end shield and foot, which features a slip-resistant food pad.

• Scaffolding System – While not a ladder per se, the scaffolding system is also an important part of any industrial business. Just as with ladders and lifts, scaffolding systems come in a variety of options. For instance, the cup-style system offers high rigidity, which is a positive lock, it has been seismic tested and approved, provides tie-off for safety, it is low maintenance, and affordable. This particular design of scaffolding system also has a flexible design that boasts four possible node points, limitless orientation angles, and speed of assemble and disassemble.

• Folding Ladders – The benefit of folding ladders is that they fold, which makes storage and transportation a breeze. While you could choose a standard type of folding ladder, one of the more efficient options is what they call the “multi-ladder” or “telescoping”. This type of industrial ladder comes in a variety of sizes but they are all versatile, which makes them highly beneficial. With this, the ladder configures to reach tough spaces such in stairwells, tight places, etc. Using spring-loaded J-locks, the angle can be adjusted with the quick turn of a knob.

• Drywall Lift – This type of lift, which is also referred to as a drywall hoist, is used just as the name implies – to hang drywall. The problem with a task such as this is that it requires more than one person but using a drywall lift, a single person can easily lift a large and heavy piece of drywall and put it into place. While there are a number of different brands and designs, the most popular come with attachments for hanging drywall for cathedral ceilings and metal studs.

The bottom line is that choosing the appropriate equipment for industrial type jobs makes the process faster and easier. With this, work is performed to perfect, which frees up time for working on other projects. Of course, the more flexibility employees have for getting the job done, the happier and customer, which means more sales and greater revenue.

How to Create the Outstanding Business Card

October 24th, 2013 10:30 pm

Business card is one of the important marketing tool for any business. A marketer can be able to express their information of the enterprise in a remarkable way via a professionally designed card. A card designer must present the qualities and image of the organization through impressive card design. The business card may be simple one but lot of work needed to create a good card. The following tips explain how to design a business card that will serve as an effective sales and marketing tool, while properly conveying your company’s mission.

Customise and create

Professionals and consumers see numerous business cards during their travels so make your card a memorable one. Put on your creative thinking cap and customise every detail of your card according to the audience you are marketing to and the services you are marketing. Anyone can hand out a standard business card but the professional who expresses their organisation’s message and personality through their card will have the edge on the competition. Unlike the old days, cards can be customised easily online so you won’t have to leave your home or office.

Avoid flimsy cards

The weight and texture of your card is the first thing someone notices when it is handed to them. Handing out a thin, flimsy card will signal that you put little thought and even less effort into the development it. Use high-quality cards with a glossy or matte finish for a sharp look that will call your audience to action. You can also use vertical business cards to stand out among your competitors.

Use the back of your card

It’s important to give your business card as much leverage as possible, so use all available space, including the back. While the back content should be secondary in importance to contact information, options include coupons, calendars, appointment cards, product information, customer testimonials or quotes from your company’s leader. Business cards are small and supply us with limited space but it is important space. Don’t waste it.

Add a face to the name

Adding your photo to a business card can be a great way to build professional relationships, especially if you’re working in an industry such as real estate where a personal touch is important. Trust is the key to a lasting and profitable business relationship and giving your organisation a face can help this along.

Don’t forget the basics

It may seem obvious, but some professionals fail to list all the necessary information on their business cards. The basic elements of a business card include name, title, company name and website address, and all relevant contact information, including fax number. Try not to list more than one phone number on your card as too much information can cause confusion. Lead with your company’s name and, space permitting, include a clear, concise positioning statement or tagline.

Colourful cards

The colour of your card should be tailored to the type of business you represent and your target audience. Warm and inviting colours, such as blue and white, are perfect for a doctor’s card, while an artist or entertainer may go with a black card to display their off-beat creativity. Make sure your cards are full-colour to cast a bright, eye-catching image. Avoid using hard-to-read yellow business cards.

Different cards for different people

Businesses marketing to a wide-ranging audience should consider creating more than one business card design for their personnel. For example, a florist could tailor one card to target the wedding industry and another for the funeral industry. Your company needs to be all things to all people so why not have multiple card designs when you have to influence very different audiences with very different needs? The small amount of money spent developing the additional cards will pay for itself in the form of the extra business gained.

Font size matters

Never use font smaller than 8-10 point on your business card. Cards that have its readers reaching for magnifying glasses will only cause frustration. While it’s great to be stylish, avoid using an ultra fancy font that’s on the verge of being illegible. Make sure the print on your card blends properly with its background colour and design.
Brag about yourself

Tell the world if you or your organisation has won awards. Proudly list any awards on the front or back of your card as it can only enhance your contact’s interest in doing business with you. Whether you are an MD, or PhD, list your qualifications and professional status. It won’t take up much space and it will signal that you are knowledgeable and experienced.

Budget matter

Business cards are worth every penny but you don’t have to spend a chunk of your marketing budget on them. Search for free business card offers and enlist the services of a company that can produce high-quality yet affordable cards. If you’re a small or home business owner, work with a company that allows card orders in small business-friendly quantities